Case study · CHP Global
A sustainable home-furnishings maker, presented to buyers in Europe and the USA
- Client
- CHP Global
- Industry
- Home furnishings · Social enterprise
- Services
- Website redesign, WordPress development, SEO foundations
- Timeline
- May – Sep 2023
The client
Where they were starting from.
CHPBD produces sustainable hand-woven and machine-woven home furnishings in rural Bangladesh, creating jobs for women and people with disabilities. Their customer base spans Europe and the USA.
An outdated site that didn’t work
The existing website was no longer functional, holding back their online presence with international buyers.
Unsure where to start
The team knew they needed a redesign but weren’t sure what it should look like or include.
A story worth telling well
The site needed to present the product range professionally while telling the social mission with dignity.
What we did
Our approach.
A shared plan first
Over a Zoom call we reviewed the old site, pinpointed its issues, presented ideas and agreed a clear plan together.
A modern design
A professional, visually appealing design aligned with the brand’s ethos and its international audience.
Functionality rebuilt
The whole website was overhauled to fix the problems of the previous version, fully responsive across devices.
SEO foundations
Structure and on-page optimisation to improve the site’s visibility in search.
- Ideation & planning
- Design presentation
- Agreement & kick-off
- Development
- Cross-device testing
- Delivery & launch
The outcome
How it turned out.
- Delivered and launched in September 2023
- The client marked the new site with a website launch event
- A working, responsive site that reflects the company’s mission
Working with Sk Moni was a transformative experience. The redesigned website perfectly captures our brand essence, and the seamless launch marked a new chapter in our online journey. Highly recommended for professionalism and creativity!
