Case study · Website redesign
A faster, warmer site for a copywriter and podcaster
A warmer, clearer site for a copywriter, podcaster and business strategist for creatives.
- Client
- Lander Sulser
- Industry
- Copywriting · Podcasting · Coaching
- Services
- Website redesign, Performance optimisation, On-page SEO
- Work for
- Direct client
The brief
Where the project started.
- 01
A dated look
The design felt old and didn’t reflect her services or hold visitors’ attention.
- 02
Slow loading
Slow pages frustrated visitors before they reached her content.
- 03
Hard to find
Despite strong offers, the site struggled to attract and keep visitors.
What we did
How we approached it.
A redesign built on her brand
A design shaped around her brand identity, with clearer, simpler navigation.
Speed work
Code clean-up, image compression and caching for a faster site on every device.
SEO improvements
Keyword research, better meta tags, a cleaner site structure and more relevant content.
Fully responsive
Every page adapted to phones, tablets and desktops.
The result
How it turned out.
- Loading times brought under 3 seconds
- A modern design that matches her brand voice
- Stronger SEO foundations and a clearer site structure
Need work like this for one of your clients?
On a white-label project it runs the same way, except it comes back to you on a staging link, under your brand, after Sk Moni has reviewed it. Your client never sees our name.
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